“You could do damage to your bowel,” Caulfield said Tuesday from Edmonton. “I think this is absolutely absurd, potentially dangerous and there’s no way the consumer should consider using this product.”
He said Goop tends to promote a particular product or service each January — vaginal steaming in 2015, jade eggs in the vagina to cultivate sexual energy in 2017 — using the tag line “a new year, a new you” for marketing.
“One of the things I find fascinating about this is Gwyneth and Goop have been scrutinized over the past two years or so quite heavily by the science community, by the health community,” said Caulfield, author of “Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash.”
“And despite that scrutiny, they still are marketing completely ridiculous and potentially harmful products like this one.”
Health Canada could not comment Tuesday on the Implant-O-Rama. But on its website, the federal department says all natural health products sold in Canada must have a product licence — after being assessed for safety, effectiveness and quality — and be assigned an eight-digit Natural Product Number (NPN).
More than a decade ago, the name “Gwyneth Paltrow” and the words “coffee enema” would never be found in the same sentence. But that was before the birth of Goop, the luxury lifestyle brand Paltrow has since built into a pretentious peddler of what have often been identified as dangerous products.
The DIY coffee enema kit. Goop
The idea is to “supercharge your detox” right in the comfort of your home. Except that the concept of flushing toxins out of your body in such a way has long been considered pseudoscience.
On the product’s website, it does acknowledge that the enema procedure is “not necessarily based on scientific evidence from any source,” while Goop’s product listing says it’s “for those who know what they’re doing.”
It has been routinely established whenever one of these new products comes out that your body is rarely in need of a cleanse because it already has the equipment it needs to rid itself of toxins. A doctor will recommend an enema to help relieve constipation or clean out your bowels before a procedure like a colonoscopy – not as a means of making you suddenly healthy.
According to the Mayo Clinic, coffee enemas, which have become trendy recently, have been linked to several deaths. They can lead to rectal perforation, burn and inflammation. Your risk is greater the hotter the coffee, naturally. Colon cleansing in general can cause cramping, bloating, nausea and vomiting, while increasing your risk of infection, dehydration and also lead to bowel perforations.